The majority of consumers for those products a middle aged dads. They simple have a lot of money to burn and it makes them feel good about themselves to blow $15,000 on a mountain bike they ride green trails on or $2000 on a drill they use to hang pictures. It’s pure vanity. But those folks are also living in 5000sq ft homes and driving 80K cars.
Working professionals aren’t consumers. They are producers. There are very few of them, compared to the 100,000s of vanity consumers who are buying luxury goods of which they will only ever use like 10% of the product.
The majority of consumers for those products a middle aged dads. They simple have a lot of money to burn and it makes them feel good about themselves to blow $15,000 on a mountain bike they ride green trails on or $2000 on a drill they use to hang pictures. It’s pure vanity. But those folks are also living in 5000sq ft homes and driving 80K cars.
Working professionals aren’t consumers. They are producers. There are very few of them, compared to the 100,000s of vanity consumers who are buying luxury goods of which they will only ever use like 10% of the product.