

You already know the answer, I think. It’s because they didn’t land.
Orbiting the moon - super cool. Seeing new stuff from far side - super cool. Emotional investment in something we’ve more or less done before? Well…
Which is actually a damn shame, but brains are funny like that. The entirety of human progress (and hubris) is down to chasing the next dopamine hit - and that probably includes the original moon shot.
Artemis is asking you to feel the same thing twice. Your lizard brain isn’t stupid - it’s just honest and lazy. If novelty is the drug, then this isn’t a new drug. It’s a carefully rebranded rerun with better CGI and a press kit. Plus, you’ve probably had a lot of other proxy hits to the ol’ reward center so that something as big as “humans in a tin can fly around the moon” just registers as “meh - I’ve seen better on For All Mankind”.
And I hate that for us.

We’ve become so…jaded. I remember flying home from Japan, watching movies on my Ipad and dicking around on the net via inflight wifi. Literally flying over the ocean, in a chair, in the sky, with a supercomputer the size of a book, using invisible waves to communicate instantaneously across the globe.
Yawn.
Our calibration for extraordinary is out of whack. That’s the issue, I think.