

I I received the email today telling me that they were going to raise the price of my family plan by $4 per month. I’m guessing that their costs have not increased in any way, and probably have decreased. I assume it’s just another squeeze tactic from the company that used to not be evil.

I wasn’t being disingenuous and I just validated my assumptions.
The cost of compute per million instructions has continued to decrease. The cost of storage on HDD has also continued to decrease, albeit more slowly. The cost of NAND storage has increased due to the supply crunch that Google helped create. Average pay at Google has gone up 5% over the past two years, but this is offset at least in part by mass layoffs. License fees for music have remained stagnant.
While a lot of those things are arguable one way or another, depending on whose numbers you look at and what specific details you want to focus on, one thing is not. Google’s profits have nearly doubled in the past 3 years. There is no reason for a price increase beyond corporate greed.