Microsoft dangles $1 million prizes and Mercedes-AMG cars inside Edge as persistent pop-ups potentially spark fresh “bribery” backlash.
Microsoft dangles $1 million prizes and Mercedes-AMG cars inside Edge as persistent pop-ups potentially spark fresh “bribery” backlash.
Microsoft is a very large lumbering giant that seems to lack a cohesive vision forward, especially on the consumer front. Every single piece of consumer facing software lacks a cohesive design language, and seems to be regressing in usability. No one is truly primed to replace them yet in either the corporate or consumer businesses however, something like the MacBook Neo can certainly take a few points of market share away from the standard consumer
This is what happens when they get MBAs in charge. Same thing happened at Apple. The original guy with a vision in charge (Gates, Jobs) goes away and the company suffers for it.
What vission did Gates have beyond using money to crush competition? Being a pedophile?
At the time of Gates, they wanted to monopolize the operating system market because that was the way to lock people in. People owned hardware and in order to make the most money your needs your OS to be their platform so they had no choice but to pay you.
Now in 2026 everyone’s OS is Chrome. So the goal is to make everyone depend on your cloud storage, on your productivity suite, on your chatbot, your automation platform, your cloud database. Then you give them just a state and then rent it to them in perpetuity.
This is why they don’t mind making RAM too expensive. Drives people to inexpensive devices and subscriptions for services for the hardware they can no longer afford and don’t have the skills to maintain.
Don’t forget jumping over office chairs
Steal the best parts of every other system, make Windows easy to develop for, and corner the business market.