The layoffs are the latest restructuring by Bending Spoons, the Milan-based tech conglomerate that acquired Vimeo for $1.38 billion in an all-cash deal that closed in the latter half of 2025. While Bending Spoons may be unknown to many, it has quietly become one of the tech industry’s most prolific buyers, now owning Meetup, WeTransfer, Eventbrite, and many others.
Bending Spoons identifies a popular product it thinks it can improve inside and out, and buys it from owners who have reached their limits.
After the acquisition, Bending Spoons is anything but a passive owner, making changes to the products’ user experience and features, as well as to the underlying tech; monetization strategy, including pricing; and team organization, including headcount.
Bending spoons are a bunch of no-talent hyper capitalist private equity fuckwits whose core competence involves acquiring companies and cutting any novel, interesting, or long term projects that require any investment whatsoever to the bone, regardless of whether or not said cuts destroy long-term core competencies, and then extracting as much value as possible from the remains until it goes tits up. They are a plague of a company, and they’ve sucked the life out of more than a few companies that don’t deserve to have been parasitized like that.
This fluff article is comically obvious, disingenuous, and gross. They are a bad company, and they provide no real value to anyone except their shareholders. Which, I guess, makes them “successful” in this day and age.
Source: worked at a company they acquired. Left before the acquisition, but I had some good friends who were still there when it happened. They cut upwards of 90% of the staff, hollowed out the parts of the business that, while less profitable, was by far the most interesting and challenging technical domain and enabled novel R&D, and converted from primarily B2B to a direct-to-consumer subscription model that completely flopped.