Global smartphone shipments declined 6% YoY in Q1 2026, as DRAM and NAND shortages disrupted supplies and increased costs across OEMs, while consumer sentiment remained weak amid Middle East tensions.Apple led Q1 for the first time with 21% market share, growing 5% YoY, driven by strong iPhone 17 demand, proactive supply chain management amid memory constraints, and improved performance in China.Samsung’s shipments declined 6% YoY in Q1 2026 with 20% market share, due to the delayed Galaxy S26 launch and weakness in the entry-tier segment.Beyond the top five brands, Google and Nothing grew 14% YoY and 25% YoY, respectively, driven by expanding channel presence, strong model traction, and clear niche differentiation.Seoul, Beijing, Berlin, Buenos Aires, Fort Collins, Hong Kong, London, New Delhi, Taipei, Tokyo – April 10, 2026
Not surprised Apple’s market share is improving.
I bought a Pixel 10 and Google’s software quality control is laughable. Ridiculously simple things just don’t work properly. For instance Google has broken Bluetooth for some common devices, USB won’t connect at all to some computers, and audio players are killed to save battery even when the phone is plugged in.
Never thought I’d consider an Apple but an Iphone my will be my next purchase.
when you bundle Apple’s reasonably good privacy protections (reasonably) they do have a compelling case for switching, although if you have a pixel and care about privacy I believe you should be putting Graphene on it.
Might I suggest trying GrapheneOS for your Pixel before switching to an iPhone?
That was my plan, but since GrapheneOS is based on Google’s Android 16 code I’d expect it to have the same bugs.